mexifest
From an Idea to a Citywide Festival
THE CHALLENGE
- Mexifest didn’t exist. There was no logo, no identity, and no audience. The goal was to create a new Latin cultural festival in Calgary that could stand out and grow year after year.
THE SOLUTION
- We helped shape Mexifest from the ground up. We created its logo, branding, and full marketing strategy — including social media, traditional media ads, influencer outreach, and real-time video content. Every element was designed to connect with both Latino and Canadian audiences.
THE RESULTS
- Mexifest has grown into one of Calgary’s most successful multicultural festivals, drawing thousands of attendees annually and gaining strong brand recognition across the city.
Fiestaval
13 Years of Partnership and Growth
THE CHALLENGE
- Fiestaval needed a long-term marketing partner to consistently grow the event, attract sponsors, and maintain strong community engagement.
THE SOLUTION
- We've supported Festival for over 13 years, creating all advertising material for print, web, and social media. We manage their visual identity, produce engaging videos, design sponsor kits, and ensure
THE RESULTS
- Fiestaval is now one of the most anticipated Latin events in Western Canada, with rising attendance, strong media coverage, and a loyal audience.
Latino Food Market
A Brand Built with Purpose
THE CHALLENGE
- A new Latin grocery store needed to build its brand and customer base in a competitive market.
THE SOLUTION
- We created their logo and visual identity and managed all their marketing effort - including social media, paid advertising, blog content, in-store design, and event promotions - all tailored to Calgary's Latino community.
THE RESULTS
- Latino Food Market is now one of the most recognized and trusted Latin grocery stores in Calgary, with a growing an loyal customer base.
Gilberto Santa Rosa
Concert at Grey Eagle Resort & Casino
THE CHALLENGE
- Bringing a world-class salsa artist like Gilberto Santa Rosa to Calgary required a top-level marketing strategy and strong ticket sales to fill a large venue with over 2,000 seats
THE SOLUTION
- We led the complete marketing campaign, including the online ticketing strategy, digital and print advertising, paid media, and community outreach. We managed targeted ads across Facebook, Instagram, and Google, while coordinating media coverage and influencer promotions to ensure visibility in both Latino and general markets.
THE RESULTS
- Over 2,000 people attended the concert, making it one of the most successful Latin shows at Grey Eagle Resort & Casino. Our campaign helped generate widespread buzz and strong sales, showcasing our ability to deliver results for major international events.
Tropical Mexican Street Food
15 Years of Flavour and Branding
THE CHALLENGE
- Tropical Needed a brand that reflected its authentic Mexican street food roots while standing out in Calgary's competitive food scene. Over the years, they also needed fresh, consistent marketing to stay relevant and connected with their audience.
THE SOLUTION
- we've worked with Tropical for more that 15 years, supporting their visual identity, menu designs, signage, social media, seasonal promotions, and digital advertising. From their logo to every social post, we've helped maintain a brand that feels familiar, festive, and full of flavour.
THE RESULTS
- Tropical has remained a local favourite for over a decade, known not only for their food but also for their strong presence in the Latino community. Their customer base continues to grow, and they've become a go-to name for authentic Mexican food in Calgary - thanks in part to consistent, creative marketing.
